FAQs

FAQs ~

DIGITAL MARKETING FAQS SEO FAQS SMM FAQS GOOGLE ADS FAQS
Digital marketing is definitely more cost-effective as you can get in touch directly with your ideal target audience. We can also say that traditional marketing targets the general public but digital marketing targets specific audiences with the right approach at the right time. It is a bit more difficult than traditional marketing campaigns. Talking more about costs we can say that the costs involved with hiring a digital marketing agency are dependent on the project scope.
These days it is important for a business to have an online presence. However, your digital presence won't impact you if you don’t market it successfully. Your business can definitely benefit from a comprehensive digital marketing strategy with the help of an expert marketing team.
A digital marketer is simply a specialist who can lead the development and execution of effective marketing strategies online. Their first priority is always to make sure your brand engages with your consumer from the first stage of contact till the post-sales services.
SEO stands for search engine optimization. SEO works mostly on keywords from websites that are frequently searched by audiences and rank the websites.
SEO takes a while to show its result, consistency is required in SEO, which is typically 3-6 months. By results, we mean a measurable increase in traffic and associated leads or conversions.
There are many reasons which make it challenging to hire an SEO firm include:
● SEO market is increasing so we have a lot of SEO firms out there.
The technical nature of SEO — SEO is like trying to comprehend how a team of surgeons performs a heart transplant.
● Clients may make incorrect assumptions about SEOs or ask the wrong questions as a result of the knowledge gap just mentioned.
● Many SEOs struggle to explain SEO fundamentals in terms that the typical business professional can understand.
● SEO boost your credibility as it makes your website more visible and that means more traffic and more opportunity to converts audience into valuable customers.
● A good placement and ranking help elevate your brand's profile which is eventually a goal.

Social media marketing is an interesting yet challenging way to reach the potential target audience. Consistent execution is needed when posting organically, better client relations through online channels, analytics growth, and engagement rates.
A big YES! Social media trends and algorithms keep changing but one thing remains the same i.e., the rapid growth of social media marketing platforms. Also, we can never ignore that Google bots now crawl social media platforms so you better have proper social media management that can assist with other marketing to drive more traffic and create better search results for your business.
The first step of SMM is a very detailed procedure where we check profile optimizations, new graphics including social media posts and banners etc. Analyzing strategy, discussing results we want, hashtag research, and competitor research. Throughout the month we will smartly implement engagement tactics and boost posts for the required result.
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The desired amount you want to spend on your PPC ad campaign is called PPC ad spend which is also known as advertising spend. We can also say that PPC ad spend is an ad network budget for a year or the month you choose for each platform. If you are not sure how to choose your ad spend on a specific platform or multiple networks, at Smart strategies 360, we can walk you through the easy process of Ad spending and how to smartly invest in it.
PPC Ad campaign cost is totally dependent on the business you are operating in. Another factor that counts in PPC ad cost is the type of campaign and the strategy you want for your business. On average we can say that a PPC ad campaign can cost about $10000 per month or less, all depending on the size of your company.
There is no same approach or strategy when we talk about advertising or marketing. What matters the most is your business type, target audience, products or services you are offering, and brand equity of your brand to examine the strategy that can work great for you. Other than that, there is a lot of research and analysis that goes into pinpointing is needed for your business advertising. At Smart strategy 360 we have the impactful skills to apply the best PPC strategy for your business.